my story
my story
With more than ten years of experience in industrial design spanning Hong Kong, China, and Southeast Asia, I have dedicated myself to creating distinctive designs with a keen focus on details. My work caters to a diverse clientele across various product categories, allowing me to craft compelling brand narratives and design languages that establish a robust brand identity.
Born and raised in Bangkok, a city esteemed as Asia's vibrant creative hub, my upbringing has honed a strong design sensibility and a strong creative tendency. Extensive journeys across the Asia Pacific region have broadened my outlook, fostering a deep appreciation for cultural differences and diversity.
On a personal level, I embrace a systematic thinking approach, believing wholeheartedly that exceptional design springs forth from a comprehensive understanding of various intricate elements such as physiology, psychology, culture, societal factors, and technological landscapes. This holistic viewpoint allows me to create designs that not only meet functional needs but also resonate deeply with individuals and the world around them.
some previous collaborators
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some previous collaborators 〰️
my past journey
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my past journey ///
Creo Modo, Bangkok
As a designer and researcher at a firm led by an American industrial designer with long history in medical field, I worked on medical and scientific devices that needed rigorous user research and understanding. I learned how to create products that met high standards of safety and efficiency, while following strict regulations.
D-Plus, Bangkok/ Shenzhen
In my role as an industrial designer for a new phone accessories brand within a top company in the industry, I've been involved in shaping more than just products. I've contributed to defining our brand's direction, crafting graphic designs, and curating packaging designs to establish a cohesive consumer-facing ecosystem. here I have gained experience collaborating directly in Shenzhen to closely work with the manufacturing team, learning how to communicate effectively and streamline the design to manufacturing workflow. Moreover, I've had the unique opportunity to collaborate on a special brand co-creation project with Thailand's renowned musician. Together, we worked on infusing his persona into their products and designs, creating a distinct identity that resonates with their audience.
Catalyst, Hong Kong
Working as an industrial designer for a well-known brand specializing in high-quality deep-waterproofing smartphone cases has been a rewarding journey. Throughout my time here, I have acquired valuable insights and honed my skills in designing with precise tolerance. Delving into the realm of material science, I have learned how to leverage it effectively to guarantee optimal product performance and durability. My experience in this role has truly been enriching and has equipped me with a solid foundation for pushing the boundaries of innovation in product design.
C'monde studios, Hong Kong
Working for a small yet distinguished design agency in Hong Kong, influenced significantly by Swedish design principles established by its founder. I have had the opportunity to contribute to a diverse range of projects spanning from home electronics and furniture to government-led public initiatives successfully introduced in Hong Kong. This exposure has deepened my understanding of the essence of Scandinavian design simplicity, allowing me to incorporate these elements into my own design ventures. Operating within a compact yet flexible team has honed my skills in project coordination and client communication, enabling me to drive projects towards successful and collaborative outcomes.
C7Design , Hong Kong
As I transitioned to a new premier design consultancy in Hong Kong, this time under the guidance of an experienced German designer, I assumed the lead designer position on projects for a diverse range of clients, including renowned brands such as Philips and TK Elevator (formerly known as Thyssenkrupp). Working in this environment has provided me with invaluable insights into the practical approach of German design, imparted by the founder of the firm. This exposure has significantly influenced my own design perspective and process, enriching my professional growth in the field.
Momax , Hong Kong
In the advanced phase of the pandemic, I was appointed as the lead designer and subsequently manager for the industrial design division of a regional company specializing in consumer electronics and charging solutions. This move aimed to reposition the company for enhanced international presence. Collaborating closely with the recently appointed creative director, I played a pivotal role in crafting a fresh brand design ethos and comprehensive design framework. Guiding the team, we effectively introduced multiple products aligned with this new vision. Furthermore, I engaged directly with the marketing team to enhance media content through top-tier videos and images, augmenting our efforts in advertising and brand building.