While I worked under DPLUS as a designer for WHY, I got an immense opportunity to kickstart a new brand for enthusiast-grade headphones and audio equipment with one of Thailand’s most renowned rock music celebrities, Artiwara Kongmalai (AKA Toon Bodyslam). Using the strength of his personality I managed to meticulously craft a comprehensive brand core story-telling from the naming and identity to the product design language as well as several designs for the brand’s initial launch.